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At Li-Lac Chocolates, we know romance. Who knows how many sweethearts have given each other Li-Lac Chocolates for Valentine’s Day? And who knows how many marriage proposals on that romantic holiday have had a touch of our delicious chocolate involved? Over the past 90 years, we count a lot of in-love couples among our fabulous customers, and we’ve filled a ton of orders for February 14th. So that’s a lot of Li-Lacs in Valentine’s Day.

Here’s a new idea to make your beloved feel special and adored by you — not just on Valentine’s Day, but on each day leading up to it. Pick the length of time you’d like to celebrate — such as the week before Valentine’s Day, the number of months you’ve been together (like ’14 days for our 14 months as a couple’) — and surprise your sweetheart with one Li-Lac chocolate a day, on each of those days.

After dinner, you’ll present your custom-selected chocolate on a beautiful plate, or on a fun and funky holiday-themed party paper plate!, and tell your partner one thing you love about him or her. If you’d like, tailor your sentiment to the chocolate you choose. For instance, if you give a chocolate-covered pineapple slice, thank your partner for bringing so many adventures into your life via your fabulous vacations together. If you give a rich dark chocolate truffle, tell your partner that you feel like the richest person in the world because he/she brings so much into your life. You get the picture.

Stop in at the Li-Lac Chocolates store of your choice to pick out your top- secret stash of chocolates to be given each day, and mix up your choices. You’ll start a brand new Valentine’s Day tradition, one that your love is going to post on Facebook and Tweet about, making this lead-up to Valentine’s Day extra sweet every day.

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